Now compare these view counts to view counts of popular grassroots culture videos on YouTube.
Minecraft is a very recently emerged computer game which was developed by enthusiasts in a grassroots way, and have gotten much popularity among children and young people. It has radically less violence than typical computer games and allows for much more creativity. It is a simplified model of a physical world, has random event and structure generators, and requires players to go by simple daily jobs like constructing housing, manufacturing facilities, working together with each other on group servers, building tools and so on. The game is quickly developing into a fascinating artificial reality created by enthusiasts (as opposed by hired professionals in corporate structure). That is the development of the game has grassroots qualities. One of the unique advantages of the game is that it uses inherent love of humans for digging gold. There is lots of digging involved in Minecraft.
A search for "Minecraft" on YouTube gives 17M videos.
Top hit is a musical animation ""Revenge" - A Minecraft Parody of Usher's DJ Got Us Fallin' in Love"
102M views/2 yrs = 50M/year.
Minecraft game created a new grassroots YouTube culture. Young people and children are watching and loving the videos. The videos include recorded games with voice narration by players, and also theatrical performances played out by virtual figures in virtual reality of Minecraft, narrated with natural voices of amateur actors. The quality of the performances is very low (amateur) but there is a lot of vibrancy in the performances causing the viewer to prefer these to traditional television done by professionals. The popularity of these home-made performances is way higher than of channelers.