I am inserting this reference after finishing the book. This is a blog post which is discussing social values.
http://macroevolution.livejournal.com/124374.html
"Moral foundations theory: The pragmatic validity of moral pluralism." Advances in Experimental Social Psychology
There is a branch of sociology which highlighted 5 major human values.
First two are more pronounced on relations between individuals in small groups, which I call grassroots.
Care and protection of vulnerable individuals
Honestry, fairness, justice
Last three are on level of socium withing larger groups.
Loyalty to the group
Desire of being guided and trust to authorities
Desire for purity and sacredness.
In the book I discuss first 4 items. I also discuss the desire of spirituality which is related to 5, but not the same.